You may think what the
differences between these two are, they sound synonymous. It’s true that they
are, but there are some differences.
Let’s first talk with the
definition of these twos. In my sense, in
the non-profit world, outputs are programs, training, and workshops; outcomes
are knowledge transferred and behaviors changed. In the material world, the
distinctions are not always so clear. Let's define outputs as the stuff we
produce, it may be physical or virtual, for a specific type of customer—say, Foot
over-bridge for the people. And let's define outcomes as the difference that it
makes—keeping the people safe from the road accidents.
Outcomes are the benefit your
customers receive from your stuff. This starts with truly understanding your
customers' needs—their challenges, issues, constraints, priorities—by walking
in their shoes and in their neighborhoods, businesses, and cultures. See what's
inconvenient, taking a lot of time, money, and/or effort.
Outputs are important products, services,
profits, and revenues. Outcomes create meanings, relationships, and
differences. Outputs, such as revenue and profit, enable us to fund
outcomes; but without outcomes, there is no need for outputs.
Considering these definitions and
differences, let’s come to the world of software and services. Here, the
product itself i.e. any software or service is an output. And, the needs that
have been fulfilled by it are the outcomes. So, what the users or audiences
look forward to it are their needs and wishes, not actually the product itself.
So, if the product cannot fulfill their needs and wishes, it is not the
outcome. It is only an output with no uses. And, also if the product can have
the features to fulfill the needs, but somehow the users or audiences cannot
use it for their needs, it is not the outcome as well. Here comes the use of
the term ‘Usability’. If a product or service is not usable enough to get the
work done although there is major fault in its functionality, then there is no
outcome. So, usability is an important issue to let the user finding the
outcomes. So, as QA or Test engineers, it will be our responsibility to look
for fine-tuning the outcomes along with the output instead of looking for the
output only.
Great article. My thinking about testing is rebuilding after reading this.
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